1. a symbol, word, or combination of words legally registered or established by use as representing a company or source of a product or service.
Trademarking is a way of branding your product or service by identifying and distinguishing the source of that product or service from competitors.
Trademark law protects not only names, phrases, logos and symbols from being wrongfully exploited but also protects trade dress like product shapes, packaging or distinctive store decor as well as distinctive sounds; anything that may help the consumer identify the source with a good or service.
And while it is true that trademark rights can be acquired by mere use of such mark, the smart business will protect its’ mark and associated goodwill by giving it enhanced protection with federal registration, which confers attractive additional benefits to the mark owner not otherwise obtained without registration.
Let INTELLEQUITY help you create and protect your trademarks so that your trademarks can help you create an attractive and profitable branding scheme for your business.
Call us today at 503-575-1939 and let INTELLEQUITY help you build brand recognition and a brighter future for your company!